Sweden funds youth civic engagement campaign

Mar 7, 2013

Phnom Penh – Sweden has lent its support for the youth civic engagement campaign in Cambodia by providing 7 million Krona (US$1.1 million) to the UNDP-implemented project known as Loy9. 

“Loy9 is an innovative way to engage young Cambodians to participate in public life and to strengthen understanding of the democratic process in this country. We are very happy to be associated with this initiative,” Swedish Ambassador Anne Höglund said.

Ambassador Höglund and Setsuko Yamazaki, UNDP Country Director for Cambodia, signed the grant agreement on 6 March. A contract extension has now been approved for the implementing partner BBC Media Action to carry out the project through March 2014.

The Loy9 campaign began in early 2011. It was built around a UNDP-funded research from the previous year which found a gap in the knowledge of many young Cambodians about the country’s democratic processes. The project targets audience of 15 and 24 years old, using entertaining and educational programming on TV, radio, online and mobile phones to spread the message about civic life in Cambodia. It aims at stimulating greater participation of young people in community life and improving their understanding about the working of the country’s institutions, including commune councils.

In 2012, the project produced 16 episodes of weekly TV show, accompanied by regular live events, and radio and online discussions. 

“We are so encouraged to see the enthusiasm and views that young people from all walks of life expressed through the first part of this multimedia campaign,” UNDP Country Director Setsuko Yamazaki said. “They have set a trend for many to follow and we hope the next series will be as successful as the previous series in inspiring young people to play active role in charting the future they want for Cambodia.”

The new TV series covers a wide range of topics, including gender equality, women’s participation in decision-making, young people’s role in democratic process and citizens’ participation in local development planning.

Public Information and Media Officer

Mr. Munthit Ker; munthit.ker@undp.org; +855-23-216167, ext. 130