Fax: +855-23-216257 / 721042
Address: #53, Pasteur Street, Boeung Keng Kang I, P.O. Box 877, Phnom Penh, Cambodia
Phnom Penh - A new series of popular youth TV show, Loy9, begins 7 March. The show, aimed at people between the ages of 15 and 24, but designed for the whole family to enjoy, returns on MyTV on Thursday at 6.30pm.
It will feature more inspirational young people from all over the country who are making a difference in their communities, along with a new presenter, new dramas and a bigger ‘Loy9 Superheroes’ team challenge that runs throughout the series.
The first episode broadcasts in time for globally celebrated International Women’s Day, and shows how everyone benefits when women and girls get involved in their communities. It also begins the first of four new dramas shot on location in different parts of the country, each following the story of a different inspirational young person as they find ways to make their voices heard.
Setsuko Yamazaki, UNDP Cambodia Country Director, says: “We are so encouraged to see the enthusiasm and views that young people from all walks of life expressed through the first part of this multimedia campaign. They have set a trend for many to follow and we hope the next series will be as successful as the previous series in inspiring young people to play active role in charting the future they want for Cambodia.”
Sharing the Swedish government’s support for Loy9, Anne Höglund, the Swedish Ambassador to Cambodia, says: “Loy9 is an innovative way to engage young Cambodians to participate in public life and to strengthen understanding of the democratic process in this country. We are very happy to be associated with this initiative”. A quiet majority Cambodia has the youngest population in ASEAN, with around two out of three people under the age of 30. But young people often have very little say in their communities as many older people are uneasy about civic engagement and feel that it should be avoided. For example, in research undertaken by BBC Media Action in 2010 only 4% of young people said that they had ever been involved in making decisions about their local community development plans.
The Loy9 TV series is part of a wider multimedia campaign targeting the millions of young people in Cambodia who may want to get involved in civic life through activities such as sport, arts and culture, voting in local and national elections, and public speaking.
“We’re using mass media to reach young people with vital information about how they can get involved in the world beyond their homes and schools”, says Loy9 project director Colin Spurway, BBC Media Action. “The show doesn’t lecture young people. It invites them to think, to interact, talk about what’s on their mind, to inspire and be inspired”.
Loy9 is produced by BBC Media Action and is funded by the United Nations Development Programme (UNDP).