Multimedia Initiative for Youth (MIY/KLAHAN9) Phase II
The Multi-Media Initiative for Youth Project (KLAHAN9) (Nov 2014- Dec 2018) aims to achieve that urban and rural youth (aged 15-30), and especially young women, who are in unemployment or in vulnerable employment have the knowledge, soft skills and the confidence to identify suitable jobs.
In phase I (Nov 2014-June 2016) MIY programed to improve the knowledge and efficacy of young people especially women in negotiation with decision makers for better employment opportunities and livelihood enhancement. The project partnered with BBC Media Action and provided innovative, education and entertaining program on three media platforms: radio, TV, and online. The radio program was broadcasted through 11 relay stations, discussed on employment related issues such as the access to info, credibility of info & decision making, understanding rights and responsibility, financial management, negation skills, and safe migration. The project produced and aired three drama series on CTN, MyTV, CNC: The departed, Lakhoun and What if. Other online platforms are facebook, youtube, sound cloud and website which were developed as a stand alone platform to engage youth to participate and discuss issues related to employment and livelihoods strategies including their future goals, financial management, migration, entering the job market and negotiation with the influencers such as parents, employers and peers. Besides that to reach out to those youth, especially rural and vulnerable youth groups who have no ittle access to internet nor digital devise, the project runs at least two roadshows per province per month. At the roadshow, rural and urban youth at the provincial level had chance to listen to radio program of Klahan9 followed by discussion, role plays and some games. Klahan9 also joined NEA event (National Employment Agency) by having a booth during regional career fair and the roadshow trip.
In addition to multimedia platform, the project understands that to ensure ownership and sustainability the capacity of the national institutions is necessary. So the project provided institutional capacity development to National Employment Agency (NEA) and Cambodia Broadcasting Services (CBS). The trainings were developed based on the needs of the institutions. It covers scriptwriting, creative story writing, editorial guidelines, multi media platform programming, knowing audience and research, and communication strategy.
Phase II covers from Jul 2016-Dec 2018. In this phase the project will expand the scale to create larger impacts through partnership with key players including employers organization, youth oriented organization, and government ministries. So in 2018 UNDP will be providing support in:
- Youth employment conferences/training workshops in PP and a couple of provinces on entrepreneur skills, rights at work, employment, and SME policy to improve capacity of youth and key stakeholders in one platform for better understanding and cooperation in addressing youth employment issues;
- Developing joint awareness campaigns between the key players such as youth organizations, NEA and employer organizations on decent employment, rights at work and entrepreneurship (eg. Career & skill Fair, TVET day, joint publication..)
- Training to youth leaders and youth organizations on policy advocacy
- Setting up a business center for people with disability (training, job matching, job counseling, business matching, business advisory & networking…)
Key achieved results as of Nov 2017 are:
Current as of December 2017
YouTube visit: 212,854 (24% female, 76% male)
Facebook likes: 639,117 ( 38% female, 62% male)
Website users: 54,271
Sound Cloud plays: 18,494
TV: appr. 1.5 million
Radio: 1265 callers
YouTube Subscribers: 2,529 subscribers
To understand more about the needs of youth in terms of soft skills and to develop youth oriented programs, BBC Media Action conducted some research. The research surveyed (1) perception of young people on soft skills, (2) reaction to concepts for the TV programme and how they use social media and (3) what they think of KLAHAN9 Facebook page. Research findings are available as follows:
Who Finances it?
Total Fund is USD 5,212,269.26. Major sources of financing are from Swedish International Development Cooperation Agency and UNDP Cambodia.
Delivery in previous fiscal year
This part is updating to replace the latest report.