Media Habits and Information Sources of Youth in Cambodia

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Media Habits and Information Sources of Youth in Cambodia

May 17, 2014

Cambodia has the youngest population in Southeast Asia, with up to 30 percent of its 14.7 million people being between 15 and 30 years of age. Many in this young population group, just a few years ago, were found to have little awareness about participation in civic life to address issues concerning them and their community.

That has begun to change, however. Youth have demonstrated greater interest to actively contribute to civic life as well as to promoting a prosperous and equitable future for their country thanks to initiatives such as Loy 9, the multi-media programme on youth civic participation in Cambodia.

The latest study about Knowledge, Attitudes and Practices (KAP) to measure impacts of the Loy 9 programme has found that most youth in Cambodia are positive about their capacity to participate in civic life. Ninety percent agree they feel brave enough to say what they think and take action in their community. Similarly, 92 per cent agree they feel confident they could get permission from older people in their family to participate in their community. But youth exposed to Loy 9 were more positive about the idea of young people participating in decision-making within their local community. More youth exposed to Loy9 compared to those unexposed agreed that young people should be involved in decision making at the village and commune level (89 percent vs. 84 percent) and young people should become more involved in their commune councils (91 percent vs. 87 percent).

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